Procter & Gamble relies on artificial intelligence in the development of fragrances. For this purpose, the consumer goods company has teamed up with the Israeli software company Moodify. The company's AI-based scent design software has now been integrated into P&G's development processes and will improve the creation, testing and delivery of fragrances in products. Moodify says it uses an AI scent database and a series of algorithms to control product smells and avoid unpleasant odours. Further information …