The demand for niche fragrance houses and a wide selection of fragrances is growing rapidly. More and more consumers are looking for unique blends to emphasize their individuality. They want their perfume to stand out from the crowd. More expensive brands are also gaining in popularity. Fragrance brand Luxoni Beauty has now delved deeper into TikTok search data and revealed the latest trends.

Vanilla on trend

Vanilla fragrances are very popular. With a total of 2.17 million searches, this is the choice of the season. The search term “vanilla gourmand fragrances” was searched for around 1,87,000 times last month alone. Compared to the previous month, this is an increase of 141.10 percent. Brands such as Luxoni show the trend in their latest release, Mayfair Muse. Other brands are also introducing vanilla fragrances into their collections, clearly reflecting the rise of the scent.

For him and her? Neither!

With a total of 1.7 million searches (and rising), the search term “unisex fragrance” has increased by 202 percent in the last month alone. The move towards gender-neutral fragrances reflects a broader cultural shift towards exclusivity. Consumers are increasingly looking for fragrances that resonate with their identity, rather than being pinned down to traditional gender norms.

More pepper on the neck

Gourmand fragrances are followed by ouds with related terms, generating 1.1 million searches. The results also showed that pink pepper perfumes are on the rise on TikTok. Hot, peppery and spicy fragrances with rosy overtones were 148.30 percent more popular than the previous month.

One like no other

As the desire for special individual fragrances increases, so does the association with an image. For example, the term “clean girl” was frequently searched for in connection with fragrances that smell of fresh laundry. Perfume bottles that match a certain aesthetic are also becoming increasingly popular, with a 351% increase in searches. So it's not just what's in the bottle that counts, but also how it looks - the all-round fragrance experience.

Source: happi