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28/11/2023 CosmeticBusiness

The Body Shop Gets a New Owner

Investment Group Wants to Revitalise the Brand

The European investment group Aurelius is acquiring The Body Shop from Natura & Co. The British cosmetics brand is known for its animal-free, ethical cosmetics products and has 900 own and 1,600 franchise shops worldwide. The company estimates the purchase price at the equivalent of around 342 million euros. Aurelius states that it intends to revitalise the brand and use its expertise in omnichannel retail for this purpose. The transaction is expected to be finalised in December. Further information …

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