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29/08/2024 CosmeticBusiness

Sustainable packaging is becoming the standard

Study shows declining willingness to pay

A recent study by the strategy consultancy Simon-Kucher shows that the willingness of consumers to pay more for sustainable packaging has fallen since 2021 – from 83 to 64 per cent. Sustainable packaging is increasingly becoming the standard. In e-commerce, 42 per cent of consumers surveyed prefer recycled corrugated board. The strategy consultancy recommends that manufacturers develop efficient solutions to stay one step ahead of the trend. Further information ...

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