News
News
29/08/2024
CosmeticBusiness
Sustainable packaging is becoming the standard
Study shows declining willingness to pay
A recent study by the strategy consultancy Simon-Kucher shows that the willingness of consumers to pay more for sustainable packaging has fallen since 2021 – from 83 to 64 per cent. Sustainable packaging is increasingly becoming the standard. In e-commerce, 42 per cent of consumers surveyed prefer recycled corrugated board. The strategy consultancy recommends that manufacturers develop efficient solutions to stay one step ahead of the trend. Further information ...