As part of a pilot project, L'Occitane en Provence has joined forces with Loop Industries to launch its Almond Shower Oil in a bottle made from 100 percent recycled PET. The run of 2,000 units was produced based on recycling technologies from Canadian partner Loop. This technology should make it possible to produce virgin-quality granulates from PET and polyester waste.

Polymers Become Monomers

According to Loop, their process breaks materials down into their basic building blocks called monomers. These are then filtered, purified and polymerised. The end result is a 100 percent recycled material that is also suitable for use in sensitive applications such as packaging for foods and, as with L'Occitane, for cosmetics and personal care products.

No Matter the Colour or Condition

According to the partners, the special feature of Loop technology is that it can also be used to recycle numerous lower-grade plastic wastes, regardless of colour, condition and transparency. This means that much more plastic waste can be recycled rather than ending up in incinerators or landfills, they add. The practically endless recycling of plastics could thus be feasible.

L'Occitane says it plans to extend the process to other product ranges. It aims to make all bottles from 100 percent recycled PET by 2025.

Source: L'Occitane / Loop Industries