Achim Spannagel is the new General Manager DACH at Lancôme. He has held the position since 1 January 2024. Spannagel has been with L'Oréal, which owns the Lancôme brand, since 2007. He started out in product management at Lancôme. His further roles included Marketing Director of Lancôme and Customer Director E-Commerce at L'Oréal Luxe, and most recently headed up the division's luxury and designer fragrance segment. In his new role, Spannagel aims to continue to consolidate and expand Lancôme as the leading skincare brand in selective distribution, according to the company. In addition, he wants to shape the brand for the future by linking online and offline business models and by further developing products and concepts.