Natrue and the European Natural Beauty Awards (ENBA) want to work together to combat greenwashing in the cosmetics industry. To this end, they want to increase the visibility of verifiable and high-quality natural cosmetics in Europe. According to the partners, Natrue will contribute its expertise in the areas of certification and regulation, while the ENBA platform will contribute its commitment to promoting the achievements of exceptional natural cosmetics brands. Dr Mark Smith, Director General of Natrue, will join the ENBA expert panel. Further information ...