Meadow is revolutionising refill packaging with a clever solution: instead of inventing new materials, the company, founded in 2020, is optimising existing systems. By reusing the aluminium beverage can, Meadow has created a versatile, sustainable packaging concept for cosmetic products. The concept is simple: an aluminium can serves as a cartridge that is filled with soap, shampoo or other cosmetic products and inserted into a reusable dispenser. The CosmeticBusiness editorial team spoke to Meadow to find out more about the innovative start-up.

Sustainability starts with a good idea

The idea for Meadow was born out of a clear need: sustainable refillable packaging that really works for brands, consumers and the system behind it. As a Swedish start-up for packaging technology, we have pursued a clear goal since our foundation: to replace linear packaging systems with a scalable, recyclable solution.

What drives us is the will to make the existing better. Instead of inventing completely new systems, we focus on optimising existing structures - from supply chains and recycling infrastructures to consumer habits. Inspired by nature, especially by the interconnectedness of an ecosystem, we work with a strong network of partners to develop solutions that fit seamlessly into existing cycles.

Technology that connects - not displaces

What makes Meadow special is our approach: we don't work against the market, we work with it. Our technology transforms the established aluminium beverage can into a high-quality container for personal care or cosmetic products. The can is available worldwide, tried and tested, fully recyclable and offers consumers a simple, convenient refill experience. The highlight: our solution can be easily integrated into existing systems without high investments or process changes.

Sustainability with system and scalability

We are also taking a pragmatic approach when it comes to sustainability. By using the globally established infrastructure for aluminium cans and existing recycling systems, we are creating a cost-efficient, scalable solution that also meets regulatory requirements in the EU or the USA, for example. For brands, this means simple implementation, high acceptance and a clear step towards a circular economy.

Ideal for cosmetic products

Our system offers great advantages, especially in the cosmetics and personal care sector: The aluminium can protects against light, preserves the aroma and freshness of the product and can be replaced in the appropriate dispenser with a flick of the wrist. The tin can be recycled and returned to the shelf within 60 days - without any loss of quality.

Good to know: Meadow gets to the point

If there's just one thing to remember about Meadow, it's this: We have developed a groundbreaking, circular packaging technology that is not only sustainable and globally scalable - but also fundamentally improves the user experience with packaging. Sustainability that simply works.

Meadow is exhibiting at CosmeticBusiness 2025 in Hall 4 Stand E03.1.