Trends & Marketing

Cosmetics as an anchor point
Young people want to control life with a good appearance
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Clarins conjures up a virtual world of experience
Interactive game for the Double Serum product series
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Brand as entertainment
Cosmetics brand Catrice relies on social media entertainment
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Brunette remains popular
New survey reveals Germans' favourite hair colours - and their dyeing habits
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Beauty and body care for 2025: smarter, more sustainable, simpler
Mintel identifies trends
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Sustainability nominated
The finalists in the product competition for the 17th German Sustainability Award have been announced
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How Families Buy
Study Reveals most Popular Brands among German Families
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India offers opportunities
Luxury beauty market in India is exploding
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Sustainability marketing at THG Beauty
THG Beauty intensifies partnership with Provenance
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When it comes to perfume, TikTok is ahead
This fall, consumers demand uniqueness
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Dermocosmetics trend
Pharmacies increasingly the place to go for cosmetics
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Organic soaps on trend
The market for organic soaps is growing worldwide
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Cooperation between TU Dresden and Estée Lauder
Science and cosmetics explore the benefits of joint research
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Birth of a new cooperation
Drugstore chain dm launches cooperation brand HALLOHEBAMME
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Natural beauty on trend
Appinio study sheds light on skin care in Germany
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The Germans stay clean
Beauty and cleanliness are top priorities for consumers
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Goldie Locks, IGK & shibui in the fast lane
Niche hair products conquer American salons
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New 2024 minimum standard promotes recycling of packaging
More clarity and precision
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Sustainable packaging is becoming the standard
Study shows declining willingness to pay
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German Sustainability Award: Nominations in the cosmetics industry
Cosmetics industry in transition to sustainable solutions
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Rise in Men's Facial Care in the USA
Generation Z is driving demand for high-quality products
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Sunny Times for Sun Care Products
A Study Assumes Constant Growth for the Next Eight Years
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How Bio-Waste Is Turned into Cosmetics
The EU-Funded "Deep Purple" Initiative Makes It Possible
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Make-Up Becomes More Male
Male Make-Up Is a Market with Expanding Growth Potential
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The Most Powerful Beauty Influencer and Brands
Cosmetify Has Published Its 2024 Index
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Strong Demand for Luxury Beauty in the USA
Strong Performance of Prestige Beauty in the U.S. - with an Outstanding Luxury Sector
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A Deodorant as a Game Changer
iDO Provides Users with a Unique Airflow Technology
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EU Bans Specific Cosmetic Silicones in All Products
Effective from 6 June 2027, the Use of D4, D5, and D6 is Prohibited
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Moss Turns to Make-Up
The Former Supermodel Is Said to Be Planning Her Own Product Line
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Coty Will Launch LeGer's Debut Fragrance
The Company Has Acquired the Licence from Lena Gercke
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How Does Sustainable Packaging Design Work?
Pitfalls for Start-ups to Avoid
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CTPA Relaunches its ‘Patch Testing Guidelines’
They Are Intended to Facilitate the Interaction Between Cosmetics Companies And Dermatologists
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Top Brands Understand Their Customers
The Top 50 Most Valuable Cosmetics Brands Are Revealed
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Growth in the German Beauty Sector
Significant Growth in the First Quarter Despite Ongoing Uncertainty
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Fully Sustainable Relaunch
Wella Hair Colour Gets a Complete Eco-Friendly Makeover
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AI Continues to Change How We Experience Beauty
Estée Lauder and Microsoft Are Intensifying Their Cooperation
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Dr Brands Offering 'G-Beauty' Are in High Demand
Dr Emi Arpa's Brand World Exemplifies This Success
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#RethinkFashion with German Top Model
In Its 75th Year Henkel’s Brand Perwoll Is Getting a Well-Known Ambassador in Germany
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Packaging Trends Inspired by AI and Tradition
Cosmetics Packaging Features Both "Quiet Sustainability" and Decadent Gold Accents
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Consumers Want Cosmetics That Boost Well-Being
McKinsey Report Reveals That "Clean Beauty" and "Anti-Ageing" Are Not Everything
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No April Fools' Joke: French Fry Perfume by McDonald's
Fast-Food Chain Plans to Release Three Fragrances Based on its Products in Japan
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Vegan Cosmetics Are Experiencing a Real Upswing
A New Study Shows Growing Demand from Consumers Worldwide
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18 Shades of Red (and More)
H&M Beauty Focuses on Lips with Its Second Brand Campaign
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AI, Sustainability, Bargains and Efficiency
Euromonitor Publishes Its Current Report on Consumer Trends in 2024
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The Desire for Well-Being Grows During the Crisis
Austrian Consumers Spent More Money on Fewer Cosmetic Products in 2023
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