In cooperation with the SZ Institute of the Süddeutsche Zeitung, the best family brands were selected for the first time based on data from the YouGov BrandIndex. Young families most frequently consider these brands for their next purchase in the different categories. In the care and cosmetics category, the BabyLove brand wins ahead of Babydream and Rexona, followed by Weleda and essence. In the overall ranking of all areas of life, such as mobility, travel, insurance, entertainment, etc., the Netflix and IKEA brands won, followed by Disney+, Lego and Playmobil. The results of the “Best Family Brands 2024” are based on a total of more than 950,000 online interviews. A total of 1,013 brands (divided into 35 categories) were evaluated. The ranking is based on the Consideration Score (Relevant Set) “Which of these brands would you be most likely to choose?”.

Source: YouGov