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30/10/2024 CosmeticBusiness

Fit up for sale

Search for new owner underway

According to media reports, the successful East German detergent manufacturer fit, based in Zittau-Hirschfelde, is up for sale. Managing director and shareholder Wolfgang Groß told the Sächsische Zeitung that he is planning for the long term and finding a new owner. Talks are already underway with interested parties, but no decisions have been made yet. Groß took over the company from the Treuhand in 1992 and later bought West German and Swiss brands, including the body care series Fenjal, Gard hair care and the fabric softener Kuschelweich. With eight brands and 270 employees, fit is now one of the established companies in the industry. Further information …

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