Market analysts of Mintel see "Eco Ethics" as the next megatrend in South Korea's skincare market. According to the researchers, new product launches have seen ethical claims like environmentally-friendly packaging over the last three years, nearly doubling to 24 per cent compared to 13 per cent in 2020. Rising consumer consciousness around ethical and sustainable issues is driving a socially responsible response from brands. Mintel expects South Korean beauty brands to continue to move in the direction of preventing plastic pollution, focusing on packaging and product formulation. Further information …