According to the manufacturer, the lineup comprises products that are 100 per cent vegan and clean and that are said to visibly improve the look of skin – instantly and overtime. They reportedly are formulated with 90 per cent naturally derived ingredients including Cactus Water, Meadowfoam Seed Oil, Rosewater and Vitamin C. These ingredients are said to hydrate, improve texture and enhance skin tone. For years, Covergirl has been a brand for makeup needs from foundation, mascara, to lipstick. Now, it aims to enter new categories. Further information …