The online retailer Amazon has opened its first stationary perfumery and pharmacy shop in the centre of Milan. The first ‘Amazon Parafarmacia & Beauty’ store offers beauty and body care products as well as non-prescription medicines and ‘derma bars’ for skin analyses. According to the company, the new opening is intended to expand its market presence in the beauty and health sector. At the same time, the online range of beauty and care products is also to be expanded. In the past, Amazon has made several attempts with brick-and-mortar retail, but has always closed the shops. Further information ...